Are we only here to make money? Or do we want to perform some kind of function? Are we trying to make life better for society in general, or for the customer, or for the entrepreneur, or for the investor? And what of competition in this scheme of things? Does it drive society toward a benefit for everyone involved? These are the questions we are here to explore.

So we have the society, the customer, the entrepreneur, and the investor. Is there a possible win-win-win-win situation?